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Tourism Digital BizKeeper

VTIC, in partnership with Tourism Tribe, is pleased to launch the Tourism Digital BizKeeper program. This project is part of a wider industry development program that has been funded and supported by the Department of Jobs, Precincts and Regions.

Applications are now closed. Successful applicants will be notified by Wednesday 21 October.


BENEFITS OF ‘GOING DIGITAL’ 

Deloitte Access Economics report that small to medium-sized businesses with advanced levels of digital engagement are:

The graph to the right, produced by the Small Business Digital Taskforce shows some of the great benefits for small businesses that choose to ‘go digital’.


WHAT IS THE TOURISM DIGITAL BIZKEEPER?

Have you ever stopped to think: how can technology and digital marketing help my bottom line? (Hint: it’s more than than just fancy logos, social media campaigns and selling your products and services.)

When you look beyond your daily habits and business practices, what does ‘going digital’ truly mean?  What does it comprise?  And – perhaps most importantly – how can you do it well?

Experiencing a digital transformation means freeing you up to do more of what you love to satisfy the needs of your customers more effectively than your competition.

If all this sounds easier said than done, or you could use a brush up on the foundations of digital marketing and technology to help you work smarter, this interactive course is for you. You’ll hear from industry experts as they walk you through the fundamental concepts to help create a vision of the future that your customers will seek and you will keep for many years to come.

The course is interactive and practical – participants will be asked to work on their businesses from day one.


WHAT YOU WILL LEARN


WHAT DOES THE PROGRAM INCLUDE

A Digital Health Tracker

The Digital Health Check is a very detailed assessment of your business’ online presence. It provides an analysis of every aspect of your website, Facebook, Instagram, Google My Business and TripAdvisor profile. Tourism Tribe will conduct a scan against detailed criteria for each platform, pre and post the course.

Six live practical training sessions with weekly action focused tasks. The topics covered are:

Access to full course library

Expert technical support available
Tourism business are not one size fits all and neither is their digital journey.  The program will give participants access to small group tech sessions and ‘fix it for me’ opportunities as well as access to Tourism Tribe’s online small business community.


WHO SHOULD APPLY

The program is limited to 50 businesses only.


TO BE ELIGIBLE

View the full Terms & Conditions for this program.


PROGRAM DATES

8 to 18 October Applications open
21 October Successful businesses notified
25 October Operators to submit details for Digital Health Check assessment
29 October^ Lesson 1
5 November* Lesson 2
12 November* Lesson 3
19 November* Lesson 4
26 November* Lesson 5
3 December* Lesson 6
25 January 2021 Complete Post-Digital Health Check by
18 February 2021 Follow-up session: share your progress

^ Lesson 1: 11am to 12.30pm (1hr 30mins)
*Lessons 2-6 will occur live from 11am to 12pm (1 hour each)


HOW TO APPLY

Applications are now closed.


ABOUT TOURISM TRIBE

Tourism Tribe delivers transformational digital programs in a supported learning environment. Their industry and digital experts are committed to helping tourism businesses stay up-to-date with transformative technology and business opportunities brought by the new traveller.

Since 2007, Tourism Tribe has helped 7,245 tourism professionals get digital advice in Australia and around the world, and have developed, run and digitised 334 workshops – not to mention the many personalised coaching sessions they have delivered.

Liz Ward, Founder and CEO of Tourism Tribe, talks about the first Victorian Tourism Digital BizKeeper Program:

We thank our partners, Department of Jobs, Precincts and RegionsCity of Melbourne, Department of Transport and Victoria University for their support to the visitor economy industry and making this program possible.

Partners lock-up

Resources