Prosecco Road in 3D

The King Valley Prosecco Road
project involved working with a diverse group of operators stretching the length of the King Valley. A hospitality collective in regional Victoria that was also affected by the bushfires – King Valley showcasing ‘Prosecco Road’ – Pizzini Wines, Brown Brothers, Dal Zotto, Sam Miranda, Chrismont and an accommodation operator Jessie’s Creek B&B.

A unique prosecco experience that captures the heart of the King Valley, Prosecco Road is an exciting food and wine trail from Whitfield to Milawa that includes intimate tastings with the makers, rustic Italian cuisine while stopping at five prosecco producers in the valley.

Objectives of this project:

The results so far:

Fast Facts


“The whole team from Macutex were nothing but professional, encouraging, extremely helpful and everything was possible. The patience and professionalism displayed by the team made us feel comfortable and confident that the final outcome would be useful now and provide a base for other exciting additions in the future. We plan to use the 3D digital models with embedded 360 tours to invite visitors to experience our site virtually, at a time when travel is limited by COVID restrictions. We are still able to provide a warm welcoming Pizzini experience from the comfort of peoples own homes, whetting the appetite to come visit us for the real deal when they are able.” – Natalie Pizzini, Pizzini Wines

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