Planning your marketing

Information on International Vaccinations & How to Validate and check : here

Visit Victoria launches the Travel Kind campaign encouraging visitors to plan ahead, try something new and be kind. View more and access the industry toolkit here.

Managing your Business reviews on Google: link here

Are you a VTIC Member? Sign up now to receive industry specific COVID information & other benefits here

Our Mental Health & Wellbeing Consultant, Dannii Hose, has prepared some great resources that can support you during this lockdown. View them here.

Resources

MARKETING EXCELLENCE IN TOURISM
A guide by Visit Victoria. Covering: product development, planning your marketing, pricing and discounting and media relations.

Open Link

HOW DIGITAL MARKETING CAN HELP YOU REACH CUSTOMERS

[PDF 18.56 MB]

HOW TO PLAN AND EXECUTE AN EFFECTIVE DIGITAL MARKETING STRATEGY
A blog post by Tourism Tribe to help you begin your digital journey and long-term success.

Open Link

CREATING A CONTENT MARKETING PLAN
Learn how to create a content marketing plan, define your goals and measure the results.

Open Link

HOW-TO: GET THE MOST OUT OF YOUR CONTENT STRATEGY
Build an effective content marketing strategy with these digital techniques.

Open Link

BRING YOUR BUSINESS ONLINE
Get an online storefront to capture new growth opportunities.

Open Link

FIND YOUR VOICE ON SOCIAL MEDIA
Define your voice and use it to engage with your customers across a variety of social media platforms.

Open Link

Video Resources

Business and Marketing planning (57 mins)

Online Reputation Management & ReviewPro - free account with Accreditation (59 mins)

Communication in COVID and beyond (31 mins)

Resources