Marketing campaigns to tap into

Travel Kind

As travel returns across the state, Visit Victoria has created the new Travel Kind initiative – part of the Stay close, go further campaign.

It aims to remind Victorians to:

View more below.

Stay Close, Go Further

Visit Victoria’s new drive campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state.

It highlights the creativity, culture and beauty of Melbourne and regional Victoria through its people and connects to the notion of ‘staying close’ (travelling within our great state of Victoria), and the opportunities it affords us, to ‘go further’ (to discover the unexplored or experience something new). View more below.

Click for Vic

Click for Vic encourages Victorians to get behind the tourism industry by buying local products online. The campaign aims to connect consumers with Victorian businesses offering at-home, virtual or delivered to your door experiences and to help keep businesses operating during this unprecedented time in our history.

Click for Vic aims to showcase the best of Melbourne and Victoria on the Visit Victoria website, where consumers can gain inspiration to shop online from a wide range of Victorian producers.  The Visit Victoria website links consumers to buy direct from businesses or through our partner eCommerce platforms, including ProvidoorCo-lab Pantry, and Victorian Country Market.

Holiday Here this Year 

The Holiday Here This Year campaign encourages Australians to support tourism operators and communities around the country by booking and planning a domestic holiday. View more below.

Read more about these campaigns through the links below.