Marketing campaigns to tap into

Travel Kind

As travel returns across the state, Visit Victoria has created the new Travel Kind initiative – part of the Stay close, go further campaign.

It aims to remind Victorians to:

View more below.

Stay Close, Go Further

Visit Victoria’s new drive campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state.

It highlights the creativity, culture and beauty of Melbourne and regional Victoria through its people and connects to the notion of ‘staying close’ (travelling within our great state of Victoria), and the opportunities it affords us, to ‘go further’ (to discover the unexplored or experience something new). View more below.

Holiday Here this Year 

The Holiday Here This Year campaign encourages Australians to support tourism operators and communities around the country by booking and planning a domestic holiday. View more below.