For many small tourism business owners, Instagram seems an obvious choice, considering how well the image-based platform lends itself to visual immersion, brand-building—as well as promotions. But you need to define objectives and key success metrics to ensure a healthy return on investment.

And, of course, you need to set up a killer profile—then follow some best-practices to engage users and get your message out.

Instagram is an obvious social media platform for tourism businesses because it lends itself to:

Institute of Excellence and the Great Ocean Road Regional Tourism have create a mini-series for Instagram 101. See the videos below.

Video Resources