VTIC, in partnership with Tourism Tribe, is excited to launch the Digital Coaching program.

The Digital Coaching Program is part of a wider industry development project to build the capability, skills, and confidence of tourism operators to market their business to their target audiences through digital channels. This program will provide you with an in-depth analysis of your digital assets and coaching sessions to help you refine and improve them.

No matter what stage your business is at in adopting technology, you will leave this course armed with knowledge and confidence to be better able to make informed decisions about your next digital step.

In the initial phase, the program will be opened to 40 businesses across Greater Melbourne. This program will be extended to a further 240 businesses in regional areas in 2022.

This project is part of a wider industry development program to support the tourism industry, it is funded by the Victorian Government.


Program format and content

A Digital Health Tracker

The Digital Health Check is a very detailed assessment of your business’ online presence. It provides an analysis of every aspect of your website, Facebook, Instagram, Google My Business and TripAdvisor profile. Tourism Tribe will conduct a scan against detailed criteria for each platform, pre and post the coaching sessions.

One-on-One Coaching

You will receive two 60-minute one-on-one sessions with a digital and small business expert, tailored to achieve your objectives and help you leverage digital technology smartly and efficiently in your business. You will receive guidance on implementing the recommendations from your Digital Health Check results, or a specific aspect of your digital presence you need support with. These sessions will get your business on the road to success and your enthusiasm levels soaring.

Participants will also receive a subscription to Tourism Tribe for 12 months, ensuring access to ongoing support and learning opportunities.

Who should apply?

  • Tourism, events or hospitality businesses located in Greater Melbourne. Regional applicants will be able to apply in early 2022.
  • The program is best suited for businesses that need specific/targeted support, e.g., support with your SEO, Facebook Advertising or WordPress etc.

Program dates- intake one

26 August – 15 September 2021 Applications open
17 September Successful businesses notified
22 September – 8 October Digital Health Check conducted
8 October – 3 December Coaching sessions 1 and 2
31 January 2022 Second Digital Healthcheck conducted by


The program is FREE of charge to successful applicants (valued at $1,500) but the first intake is limited to 40 businesses in Greater Melbourne.

How to apply

Fill out the application form here. The program is limited to 40 businesses in Greater Melbourne. You will need to complete the expression of interest application to be assessed by VTIC and Tourism Tribe.

View the full Terms & Conditions for this program.


“It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe digital strategist. I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. It saved me $3,200 and 3 weeks’ work!”

About Tourism Tribe

Since 2007, Tourism Tribe has helped 7,245 tourism people get unbiased digital advice in Australia and around the world. They have developed, run and digitised 334 workshops and have delivered countless personalised coaching sessions.

They have steadily built a network of digital professionals to provide help and advice to those who want to take the next best step to grow their business in the digital age.

“You’re looking for advice and insight and may not know how to make all your digital assets and your teamwork in harmony. You want to work with experts and your time is valuable.”


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